Customer Loyalty: Its Immeasurable Value & Tips to Cultivate It
Who doesn’t love a loyal customer? But do we fully understand and appreciate the benefits of customer loyalty? In a recent article for customerthink.com, Turning Client Defection into Client Perfection, author Tom Cates quantifies the value of loyal customers, stating that compared to transactional customers, loyal customers… Produce 3X the amount of business Require 41% […]